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Sales Engineer Guide

Step 2 of the Hub Rollout Process

Your Role

You are the technical voice in the sales call. Your job is to understand the community’s goals and provide expert guidance on how to accomplish those goals, not to close the deal (that’s BD). You’re there to make the community feel confident that 2i2c understands their problem and can solve it.

What You Need to Do

Listen first, then guide

Key questions to ask

Gather key technical context

Solve the XY Problem

Communities often arrive with a preconceived solution. Your job:

  1. Validate if their approach works on 2i2c’s platform, or

  2. Propose an alternative that better fits their actual need (which can include referencing the 2i2c roadmap)

Be direct but collaborative. The goal is upstream technical judgment — “Are we building the right thing the right way?”

What Success Looks Like

By the end of the call: