Business Development Lead (BD Lead)

Business Development Lead (BD Lead)#

TL;DR; Develops and leads 2i2c’s business strategy, growth, and revenue operations.

AREAS OF RESPONSIBILITY#

BD: Strategy and Integration

  • Develop and lead 2i2c’s business model and long-term growth strategy.

  • Coordinate with the ED on strategy, targets, and sustainability planning.

  • Synthesize Sales Team insights into guidance for ED, P&S, and Delivery

  • Collaborate with P&S and Delivery Teams to ensure users, champions and purchasers clearly - understand 2i2c’s value proposition.

  • Align with CS&S (CFO; back office team) on financial operations and reporting.

  • Set revenue, member retention, and growth targets that support sustainability.

  • Translate organizational goals into actionable quarterly sales targets.

  • Monitor financial viability, forecast revenue, and adjust plans proactively.

Growth: Lead Generation, Marketing, and Outreach

  • Document the addressable market and ideal customer personas.

  • Develop and manage lead generation systems (outbound, inbound, referrals).

  • Increase awareness of 2i2c’s offerings among prospective member communities.

  • Design and run experiments to test lead generation and marketing strategies.

  • Develop systems for lead generation (outbound, inbound, referrals).

  • Estabish feedback loops and collect market insights to continuously improve 2i2c’s offerings.

Sales: System and Oversight

  • Design and implement scalable sales systems, KPIs, and processes.

  • Define roles and responsibilities (e.g. Clerk 1, Sales 1, Customer Success Manager 1).

  • Provide line management to team members within Business Development, including:

    • Provide coaching, mentorship, and feedback.

    • Ensure the BD team has the necessary skills, tools, and development opportunities.

    • Develop a hiring plan for business development team growth aligned with milestones.

    • Lead recruitment, onboarding, and professional development for BD team members.

Revenue Capture: Back Office Execution

  • Ensure timely execution of agreements, invoicing, and cost recovery.

  • Partner with CS&S to maintain accurate financial records and customer accounts.

  • Oversee report preparation, renewal cycles, and administrative processes.

Key Success Targets

  • Achieve financial sustainability while supporting communities with limited resources.

  • Foster a team culture of feedback, learning, and continuous improvement.

  • Ensure customer satisfaction and retention through effective relationship management and service delivery.

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