Business Development

Note

This page is a work-in-progress as we define the review our ways of working in 2i2c. Some links might be missing or in-the-works.

• Business Development Overview
  • High-level goals of the Business Development Team
  • General responsibilities of the Business Development Team
  • Capabilities & Capacity Needed
    • The Business Development Slack channel
  • Key Roles
• Key Performance Indicators for BD
  • Overview of Revenue KPIs
    • Contracted Monthly Recurring Revenue (CMRR)
    • Forecast Monthly Recurring Revenue (FMRR)
  • Overview of Pipeline Conversion and Velocity KPIs
    • Example: Lead Generation Experiments
    • Example: Improving Renewal Prospect Conversion Rate based on engagement
• Roles in Business Development
  • Business Development Lead (BD Lead)
    • AREAS OF RESPONSIBILITY
  • Sales 1
    • AREAS OF RESPONSIBILITY
• Pricing strategy
  • Guiding principles of our prices
  • Pricing structure
    • Flat monthly fees
    • Pass-through cloud costs
  • Base fees for three service types
    • Markup for running on dedicated clusters
  • What we are missing
• Sales Operations
  • Leads
  • Sales
    • Delivery
    • Renewals
• Engagement management
  • Why this structure
  • Relationship between work activities
  • Engagement Workflow
• Creating alignment
• Workflow for hub service leads
  • Service partnership lifecycle
  • Lead phase SOPs
    • SOP: Hail the Lead
    • SOP: Create running notes for the lead
    • SOP: Meet with the lead
  • Prospect Phase SOPs
    • SOP: Send Draft Contract
    • SOP: Service Agreement Negotiation
    • SOP: DocuSign Agreement
  • Partnership Phase SOPs
    • SOP: Launch Meeting
    • SOP: Invoicing
    • SOP: Satisfaction Check-In
    • SOP: Renewal Tickler System
  • When to decide to work with a lead
• Grants and projects workflow
  • Sources of truth
  • Workflow around grant and project leads
• Engagement Workflow Overview
  • How we represent Engagments in AirTable
    • Engagement management
    • Project management
    • Project Deliverable tracking
  • Key terminologies
• Using FreshDesk
  • Add a footer to all replies
• Track Hub Usage with Grafana
  • Overview
  • Prerequisites
    • Create a Grafana service account and generate a token
    • Configure Grafana Token access
    • Python packages
    • Javascript
  • Import packages and define functions
  • Execute the main program
  • Pre-process and visualize the results
    • Unique users in the last 24 hours
• Meetings in Business Development
  • Horizon Scanning (P&S: Horizon Scanning)
    • WHY
    • CADENCE
    • ATTENDEES (and rational for their attendance)
  • Product Sync (BizDev - Product Sync)
    • CADENCE
    • ATTENDEES (and the rational for their attendance)
  • Project Management alignment (P&S: Project Management)
    • WHY
    • How we work?
    • CADENCE
    • ATTENDEES (and the rational for their attendance)
  • Sales Sync (BizDev: Sales Sync)
    • WHY
    • CADENCE
    • ATTENDEES (and the rational for their attendance)
• Printing stickers