TL;DR; Develops and leads 2i2c’s business strategy, growth, and revenue operations.
Areas of responsibility¶
BD: Strategy and Integration
Develop and lead 2i2c’s business model and long-term growth strategy.
Coordinate with the ED on strategy, targets, and sustainability planning.
Synthesize Sales Team insights into guidance for ED, P&S, and Delivery
Collaborate with P&S and Delivery Teams to ensure users, champions and purchasers clearly - understand 2i2c’s value proposition.
Align with CS&S (CFO; back office team) on financial operations and reporting.
Set revenue, member retention, and growth targets that support sustainability.
Translate organizational goals into actionable quarterly sales targets.
Monitor financial viability, forecast revenue, and adjust plans proactively.
Growth: Lead Generation, Marketing, and Outreach
Document the addressable market and ideal customer personas.
Develop and manage lead generation systems (outbound, inbound, referrals).
Increase awareness of 2i2c’s offerings among prospective member communities.
Design and run experiments to test lead generation and marketing strategies.
Develop systems for lead generation (outbound, inbound, referrals).
Estabish feedback loops and collect market insights to continuously improve 2i2c’s offerings.
Sales: System and Oversight
Design and implement scalable sales systems, KPIs, and processes.
Define roles and responsibilities (e.g. Clerk 1, Sales 1, Customer Success Manager 1).
Provide line management to team members within Business Development, including:
Provide coaching, mentorship, and feedback.
Ensure the BD team has the necessary skills, tools, and development opportunities.
Develop a hiring plan for business development team growth aligned with milestones.
Lead recruitment, onboarding, and professional development for BD team members.
Revenue Capture: Back Office Execution
Ensure timely execution of agreements, invoicing, and cost recovery.
Partner with CS&S to maintain accurate financial records and customer accounts.
Oversee report preparation, renewal cycles, and administrative processes.
Key Success Targets
Achieve financial sustainability while supporting communities with limited resources.
Foster a team culture of feedback, learning, and continuous improvement.
Ensure customer satisfaction and retention through effective relationship management and service delivery.